Ambev · Customer Framework
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Customer Framework
Customer: Ambev
v0.1 · May 2026
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1
ROI Workshop
Session 1 · brainstorm + score
2
Use Case Framework
SME prioritization
3
ROI Quantification
Quantify · qualify
4
The Story
Life of a Beer
5
Program Roadmap
Phased plan · draft
6
Proposal
Printable · DRAFT WIP
Score in
Tab 2
→
quantify in
Tab 3
Framework updated. Story view refreshed.